Where Clinical Expertise
Meets Soulful Strategy
The story behind WRINKLΞSS CODE™
This is not a story of a product.
It’s the story of two people who took skincare personally – because life made it personal.
WRINKLΞSS CODE™ began where science meets sensitivity, and where formulas are not only created to impress, but to protect. It was born out of experience – real, lived, human experience. Not from trend reports or marketing briefs, but from sleepless nights, allergic reactions, skin that burned, and skin that needed more than promises.
Behind every drop of our creams stands an uncompromising standard:
No shortcuts. No microplastics. No unnecessary fragrance. No compromise on purity.
Just highly tolerable, high-performing skincare – inspired by clinical research, crafted with care, and branded for professionals who stand for more.
“I don’t believe in fighting the skin. I believe in listening to it.”
— Dereck Koscianski
Dereck Koscianski
Licensed Master Pharmacist (Austria) | Formulation Expert | Father | Purist
Dereck Koscianski didn’t set out to create a skincare line.
He set out to protect his daughter.
When she was born with severe atopic skin, no cream was gentle enough. Everything stung. Everything triggered a reaction. So Dereck – a licensed master pharmacist with a deep understanding of pharmaceutical compounding – returned to the basics. He studied the skin, rebuilt formulations from the ground up, and asked questions most brands never ask:
What doesn’t belong on the skin?
How can we deliver visible support without stress?
What if less isn’t just more – it’s essential?
Over the years, Dereck became one of the quiet forces behind advanced skincare for sensitive and reactive skin types – formulating for everything from rosacea to barrier-disrupted conditions. His standards are unusually high. His formulas unusually calm. No microplastics. No synthetic colorants. No trendy shortcuts. Every ingredient has a reason. Every texture has a purpose.
His specialty? Designing high-purity base systems that perform like clinical care – but feel like skin.
And when it came time to enter the world of anti-aging, Dereck didn’t shift gears.
He deepened them.
Olga Reyes-Busch
Marketing & AI Expert | Brand Strategist | Bestselling Author | Skin Realist
Olga Reyes-Busch doesn’t believe in hype.
She believes in honesty. In structure. And in skincare that feels as intelligent as the woman using it.
After years of building brands, mentoring businesses, and leading digital transformation through marketing and artificial intelligence, Olga reached a moment of pause – both personally and professionally. Her skin was changing. Her needs were changing. And so was her tolerance for the noise of the beauty industry.
Everything promised glow. Everything smelled of artificial dreams.
Nothing felt right. Nothing felt real.
With a background in education, branding, and emotional strategy, Olga had helped dozens of experts find clarity in their message. Now, she turned that lens inward – and asked: What if skincare wasn’t louder, but smarter? What if we stopped chasing results – and started building relationships with our skin again?
That’s when she reconnected with Dereck.
They had once been neighbors. They had walked their dogs together. Talked about life. Shared quiet moments. But this time, their reunion wasn’t just friendly – it was purposeful. His science met her strategy. His formulations met her story. And together, they built something that went far beyond creams.
A brand that doesn't just sit on the skin – it speaks to it.
A line for those who want results without giving up respect.
Today, Olga leads the brand and strategic direction of WRINKLΞSS CODE™ with clarity, conviction, and an unwavering commitment to transparency.
Because real results don’t come from marketing trends.
They come from alignment – between product, purpose, and person.
"I don’t believe in chasing perfection. I believe in showing up real – with grace, with strength, and a little bit of sunshine."
— Olga Reyes-Busch
Olga Reyes-Busch
Marketing & AI Expert | Brand Strategist | Bestselling Author | Skin Realist
Olga Reyes-Busch doesn’t believe in hype.
She believes in honesty. In structure. And in skincare that feels as intelligent as the woman using it.
After years of building brands, mentoring businesses, and leading digital transformation through marketing and artificial intelligence, Olga reached a moment of pause – both personally and professionally. Her skin was changing. Her needs were changing. And so was her tolerance for the noise of the beauty industry.
Everything promised glow. Everything smelled of artificial dreams.
Nothing felt right. Nothing felt real.
With a background in education, branding, and emotional strategy, Olga had helped dozens of experts find clarity in their message. Now, she turned that lens inward – and asked: What if skincare wasn’t louder, but smarter? What if we stopped chasing results – and started building relationships with our skin again?
That’s when she reconnected with Dereck.
They had once been neighbors. They had walked their dogs together. Talked about life. Shared quiet moments. But this time, their reunion wasn’t just friendly – it was purposeful. His science met her strategy. His formulations met her story. And together, they built something that went far beyond creams.
A brand that doesn't just sit on the skin – it speaks to it.
A line for those who want results without giving up respect.
Today, Olga leads the brand and strategic direction of WRINKLΞSS CODE™ with clarity, conviction, and an unwavering commitment to transparency.
Because real results don’t come from marketing trends.
They come from alignment – between product, purpose, and person.
"I don’t believe in chasing perfection. I believe in showing up real – with grace, with strength, and a little bit of sunshine."
— Olga Reyes-Busch
What Unites Us
More than skincare. A shared standard.
What brought us together wasn’t just a business idea.
It was a quiet knowing.
That skin deserves more than marketing. That aging doesn’t need to be “corrected.” That care begins with respect.
We never wanted to launch another skincare brand. We wanted to build a system professionals could trust – with formulations that protect, textures that soothe, and branding that reflects who they truly are.
At the heart of WRINKLΞSS CODE™ is a standard we both live by:
No compromises on purity. No microplastics. No fillers. No “fast” beauty.
Just intelligent skincare – rooted in research, driven by purpose, and delivered with soul.
And yes, part of our story really did begin with dogs🐾 .
Years ago, we were just neighbors – walking our four-legged companions through quiet streets, talking about life, science, the way people age, and the things no one tells you about real skin. We didn’t know then that we were laying the foundation for something much larger.
Today, that shared vision has become WRINKLΞSS CODE™ – a private-label system designed not just to be sold, but to mean something. To offer professionals a collection they can stand behind – proudly, ethically, and with intention.
Because skincare isn’t just about what you apply.
It’s about what you allow.
Visible results. Clean integrity. Private-label skincare for those who care deeply.
Inspired by science. Created for real skin.
.